We’re eCommerce accountants based in Warwick U.K. with clients around the globe. We offer specialist eCommerce services and advice.

eCommerce accountants in Warwick U.K.

We are eCommerce accountants based in Warwick U.K. with clients around the globe.

We have a successful track record of helping eCommerce companies grow, both as principals and advisors.

As a result, our eCommerce accounting, bookkeeping, and tax services are built upon a foundation of proven experience.

And are delivered with the clarity and responsiveness that our clients tell us, is refreshingly cool.

Why not get in touch today for a free no-obligation discussion?


Founder & Managing Partner

Barry is a Fellow of the ICAEW (Institute of Chartered Accountants In England and Wales).

He built three small businesses into leading international companies and has been Finance Director of Fully Listed Plc, AIM, Private Equity, Venture Capital, and Private Companies. He has extensive technology, eCommerce, SaaS, subscription, publishing, and creative (marketing, exhibitions, events, PR) experience.



Tracy is a Fellow of the IAB (International Association of Bookkeepers) with over 30 years of experience in various accounting roles. 

Tracy has worked alongside Barry in the Digital (eCommerce, SaaS, subscription, publishing) and Creative Agency (marketing, communication, exhibitions, PR) sectors.

She is also a Xero qualified expert.


Head of Digital

A graduate of Loughborough University with a degree in Industrial Design, Ben is an expert in UI/UX and conversion rate optimisation. 

He has worked extensively with major brands such as YouTube, PlayStation, Google, Adidas, & Facebook on projects both on and off-line and now heads up our conversion rate optimisation service.


Lead Developer

A graduate of Cambridge University with a 1st Class Hons. Degree in Engineering, Adrian is our lead developer with 30 years of expertise in the technology sector.

Adrian manages the more technical aspects of our Xero, eCommerce, data, and accounting platform integrations.

Our eCommerce accountants and bookkeepers have helped businesses grow to over £100m.

As a result, we know how to help overcome the challenges of growing an eCommerce business and provide practical and relevant insight through Smallbutcool to help others succeed.

Below are just some of the companies we are proud to be associated with.

Prova PR | Transport, technology and environmental consultancy

A world-leading integrated communications consultancy, Prova has more than 20 years’ experience promoting and investing in cleantech, envirotec and the circular economy.

Manning Publications | American publisher on computer technology topics

Global multi-channel eCommerce publisher of books for developers, selling directly, through Amazon, and through many other distribution partner channels

Open Exhibitions | Leading Sustainable Exhibition Design & Build

Climate friendly, leading sustainable, exhibition business working with Facebook, YouTube, Google, PlayStation and many other leading brands

HundEnergy | 100% Natural Dog Nutrition and Energy Bars

HundEnergy™ was a concept created whilst Sarah and her Hungarian Vizsla, Pacha were travelling across Europe in a little caravan.

Proto[Typist] | Bespoke Keyboard Products and Services For The Discerning

From start-up to an established fast growth climate friendly eCommerce business built on the Shopify eCommerce platform. U.K. based. Global sales.

Packt | Programming books, eBooks & videos for developers

Global multi-channel eCommerce and subscription business providing technology learning for developers, selling directly and through Amazon as well as many other partner channels

Sunreact | Cycling Sunglasses With Photochromic Lens

Established in France with an ambitious international expansion program, Sunreact is a fast-growth eCommerce business built on the Shopify eCommerce platform. U.K. and European sales.

Port Cities | Global Implementation Partner of Odoo ERP Solutions

Port Cities is a leading Odoo implementation partner, working globally to design and implement Odoo ERP and eCommerce software solutions.

Owl Live | Digital and Brand Experience Agency

A privately owned climate friendly agency working with global brands such as Audi, Google, Adidas, HSBC, and Talk Talk

Praise for Smallbutcool eCommerce Accountants

“Smallbutcool eCommerce Accountants in Warwick have a rare ability to make complicated things very simple, an excellent commercial and financial understanding, and accordingly, our business has trebled in size in the three years they have been working with us”

Antony Greenberg
Owner & CEO Owl Live

Smallbutcool eCommerce Accountants in Warwick have been exceptional in their support, going far beyond accounting. Their knowledge and empathy are remarkable. They understand our business intricacies and offer tailored solutions that have significantly improved our financial outcomes.

Stephanie Chamberlain
Founder and Partner Stable Teams Ltd